A lot of retailers try to succeed in the virtual world by making great online websites and stores. A lot also fail due to clunky loading times and also confusing layouts that are too much to absorb in one go. Toggi, on the other hand has an interesting website that does not necessarily have all the bells and whistles, but it does get the job done.
The website of this retailer gains its loading speed from the fact of its simple layout. Even dial up connections will not have a problem loading up the page in full. Faster connections of course starting from 1 mbps sees the page load almost instantly and quite smoothly. This of course is a boon for the store especially when it comes to impatient internet surfers and shoppers.
The speed of course gets a boost from the simpler design of the site which has basically minimal graphics and special effects. It shows main offerings of the store in the center and choices of apparel by gender on the left. By the main tabs on the left side one can choose by organized items that the store has to offer.
On the left side of the page is another tab called technical guide, roughly located to separate outdoor apparel on the top from the equestrian riding gears on the bottom. It is an interesting guide in that it shows the material qualities of the different products and what each of these does for the product. This is quite a novel first for an apparel store, by providing more information to customers so that they can make an informed choice.
Clicking on any of the tabs for each specific product gives also the user the same speed as loading up, thanks to the simplicity of the site. By clicking on each tab, a secondary menu comes up in front which further divides the product lines into outdoor or men and women or children collections. The site does not only contain clothes, but also accessories for outdoors such as scarves, hats and even bags and purses.
Those addicted to social media will not feel lost in this site as links to popular social media are also included on it. Links are available for Twitter, Facebook and Instagram. A tab covering news for products is also included if one wants to know more about their products and product lines that are in the offing or just newly offered.
Another interesting and novel move by the company is to provide a product registration for products bought from their stores. This in a way keeps track of loyal customers and also helps them make a database for future promotions and sales and deals. Very few if any company does this for their sites as an aftersales service.
Thus the site gives designers or would be webmasters the key ingredients in what to look for in a website. Speed, simplicity and conciseness in providing and gathering information are handled well and in a straightforward manner. It is a fine example to use if one is teaching what the main components of a successful webpage and online business are.
The website of this retailer gains its loading speed from the fact of its simple layout. Even dial up connections will not have a problem loading up the page in full. Faster connections of course starting from 1 mbps sees the page load almost instantly and quite smoothly. This of course is a boon for the store especially when it comes to impatient internet surfers and shoppers.
The speed of course gets a boost from the simpler design of the site which has basically minimal graphics and special effects. It shows main offerings of the store in the center and choices of apparel by gender on the left. By the main tabs on the left side one can choose by organized items that the store has to offer.
On the left side of the page is another tab called technical guide, roughly located to separate outdoor apparel on the top from the equestrian riding gears on the bottom. It is an interesting guide in that it shows the material qualities of the different products and what each of these does for the product. This is quite a novel first for an apparel store, by providing more information to customers so that they can make an informed choice.
Clicking on any of the tabs for each specific product gives also the user the same speed as loading up, thanks to the simplicity of the site. By clicking on each tab, a secondary menu comes up in front which further divides the product lines into outdoor or men and women or children collections. The site does not only contain clothes, but also accessories for outdoors such as scarves, hats and even bags and purses.
Those addicted to social media will not feel lost in this site as links to popular social media are also included on it. Links are available for Twitter, Facebook and Instagram. A tab covering news for products is also included if one wants to know more about their products and product lines that are in the offing or just newly offered.
Another interesting and novel move by the company is to provide a product registration for products bought from their stores. This in a way keeps track of loyal customers and also helps them make a database for future promotions and sales and deals. Very few if any company does this for their sites as an aftersales service.
Thus the site gives designers or would be webmasters the key ingredients in what to look for in a website. Speed, simplicity and conciseness in providing and gathering information are handled well and in a straightforward manner. It is a fine example to use if one is teaching what the main components of a successful webpage and online business are.
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